2000 Cannes Film Festival Diaries
Announcing
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Film Scouts on the Riviera 2000
is presented by:
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"Announcing" is one of the major Cannes activities – this deal, that acquisition, this company’s formation, a merger, a joint venture, etc. etc. I don’t think anyone has every gone back and looked at the previous year’s "announcements" so see how many had actually come to fruition, but my guess would be that they would find it was fewer than ten percent. But announcements are such a great way to get your name in the trades that multiply here each year and a great excuse for a party that no body wants to question the practice.
Variety, Hollywood Reporter, The Business of Pictures, Film Françoise and Screen are just a few of the majors that churn out daily editions throughout the Festival. Often normal journalistic standards are thrown out the window as press releases are printed verbatim, the most ludicrous announcements are taken at face value and "reviews" of the parties get more space than reviews of the films. Most of the magazines are three quarters ads – full page, full color for the films being screened as well as films in "preproduction". A look at the fine print at the bottom often reveals the tag line "credits noncontractual" a buzz phrase meaning that none of the stars listed in the ad have any idea that such a film is being proposed. Ahh Cannes.
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